Mountain dew energy drink full#

The company's racial equality journey focuses on three pillars where it feels it can make the most impact-People, Business, and Communities. In 2020, PepsiCo announced a more than $400 million investment over five years to lift up Black business and communities, and increase Black representation at PepsiCo.

Mountain dew energy drink full#

PepsiCo's and James' shared commitment to uplifting and impacting underserved communities – layered in with the MTN DEW RISE ENERGY ethos to help everyone reach their full potential – creates a powerful combination with the opportunity to impact communities over the course of the partnership. 'He is not only going to be an incredible brand partner to MTN DEW RISE ENERGY, but we also look forward to the collective impact we can make on the people we serve through education, social justice and community initiatives.' He dominates on the court, has a thriving enterprise, puts his family first, and is committed to social change and making a positive impact on communities,' said Adam Harter, SVP, Media, Sports and Entertainment, PepsiCo. 'LeBron is arguably the most influential celebrity in the galaxy right now. This multifaceted deal starts with MTN DEW RISE ENERGY and will expand to touch on numerous aspects of James' wide-ranging work. The multiyear PepsiCo partnership with James includes Beverages with MTN DEW RISE ENERGY and will activate across PepsiCo's portfolio in unique and unexpected ways including in the Snack category. I'm excited about the opportunity to bring that to life through this partnership with PepsiCo.' 'The ability to rise and find motivation to do more and be more every single morning is powerful. When I first learned about the message behind the drink – the fact that every day is a chance to rise for all of us – that really resonated with me,' said James. 'It's important to me that I believe in the brands and products where I invest my time. He not only continues to excel on and off the court but has dedicated his life to help others rise as well.' 'LeBron is the epitome of motivation and has achieved legendary status by seizing every morning. 'As energy beverages evolve to provide even more functional benefits, we're excited to introduce the new MTN DEW RISE ENERGY for those looking for a morning boost with enhanced mental clarity and immune support that helps you conquer the morning to conquer the day,' said Fabiola Torres, CMO and SVP, Energy Category, PepsiCo.

With Citicoline and caffeine to boost mental clarity and Zinc for immune support, MTN DEW RISE ENERGY is designed to awaken ambition and help people conquer the day. MTN DEW RISE ENERGY has approximately 180 mg of caffeine, vitamins A and C, antioxidants, and fruit juice. PepsiCo Partners with Global Icon LeBron James to Launch MTN DEW RISE ENERGY drink